City of San Diego ~ Vision Zero

La Jolla Light Public-Safety News: June 28, 2018

City to launch ‘Vision Zero’ safety PSA’s

To encourage safer driving, biking and walking habits, the City of San Diego and Cox Communications created three public service announcements (PSA’s).

Each video supports the City’s Vision Zero safety initiative and #TransitTuesday efforts to increase participation in alternative transportation methods. Vision Zero was adopted by the City Council in 2015 with the goal of eliminating all traffic fatalities and serious injuries in the City by 2025 through education, engineering and enforcement.

Mayor Kevin L. Faulconer explained: “We’ve launched the PSAs and new website to inform our residents of the progress being made and show how the City is using data to inform the decisions we’re making to improve public safety in our neighborhoods.”